Before logging into your GA account, in order to use Google Analytics effectively you need to have a hypothesis to prove or disprove. Just like a scientist!
If you ever wanted to know how Google really works, then by reading this infographic you will get as close to understanding the inner workings without having worked on the great algorithm yourself… So get [...]
Here is a new way to think about online marketing. It is a concept I have been considering for a while now, and I have now developed it into a model. This model is called [...]
RADAR Marketing is a fantastic acronym to use to understand and apply marketing for your business online. Big thumbs up to Nate Elliott of Forrester Research in the States for coming up with this. It [...]
Here is the difference between search engine optimization (SEO) and Search engine marketing (SEM). Watch the video and learn! […]