search engine marketing

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    How To Use Google Analytics Effectively – Become A Scientist

How To Use Google Analytics Effectively – Become A Scientist

Before logging into your GA account, in order to use Google Analytics effectively you need to have a hypothesis to prove or disprove. Just like a scientist!

Here Is How Google Works

If you ever wanted to know how Google really works, then by reading this infographic you will get as close to understanding the inner workings without having worked on the great algorithm yourself…

So get stuck into this awesome infographic. […]

Online Marketing Solar System Model

Here is a new way to think about online marketing. It is a concept I have been considering for a while now, and I have now developed it into a model. This model is called the Online Marketing Solar System, it is a model to explain the various online marketing strategies involved, how they inter-relate to create your own solar system (online presence) in space (the internet). […]

RADAR Marketing On The Internet

RADAR Marketing is a fantastic acronym to use to understand and apply marketing for your business online. Big thumbs up to Nate Elliott of Forrester Research in the States for coming up with this.

It resonates so well with me, and I’ll take you through it as it sums up every online marketing strategy you could be doing. […]

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    The Difference Between Search Engine Optimization and Search Engine Marketing

The Difference Between Search Engine Optimization and Search Engine Marketing

Here is the difference between search engine optimization (SEO) and Search engine marketing (SEM). Watch the video and learn! […]