general marketing

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    How To Use Google Analytics Effectively – Become A Scientist

How To Use Google Analytics Effectively – Become A Scientist

Before logging into your GA account, in order to use Google Analytics effectively you need to have a hypothesis to prove or disprove. Just like a scientist!

How To Tell Your Story To Get More Business

It’s time to learn the art of story telling in business. I wrote an article in the February/March edition of InHouse magazine just published. Even though the target audience is building companies, the principles of story-telling apply to any industry.  […]

Thinking Strategically On Your Business

Thinking Strategically

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Take A Step Back From Your Business To Get The Big Picture
I am currently working on a marketing strategy for a business. To get it right, you have to step away from that business and look at it from a third person point of view as a holistic and overall vision of how the pieces are working together. […]

November 8th, 2013|blog, general marketing|

How To Get More Business By Telling Your Story

Most builders are good at building or renovating a home, actually doing the work is the relatively easy part. The more difficult part is getting the jobs in the first place.
Here are some strategies that will attract more leads and prospects to your business by telling your story to the people who want to hear it. […]

Benefits Of A Standing Desk While Working

As marketers and business owners, a fair amount of time is spent working on a computer. In fact, sedentary jobs accounts for much of the workforce these days. I have really noticed it since I have been working on a computer more. I have spent the last 10 years playing professional rugby, so every day has been active with either trainings or playing. Even over the last 3 months I have noticed the following… […]

February 11th, 2013|general marketing|

RADAR Marketing On The Internet

RADAR Marketing is a fantastic acronym to use to understand and apply marketing for your business online. Big thumbs up to Nate Elliott of Forrester Research in the States for coming up with this.

It resonates so well with me, and I’ll take you through it as it sums up every online marketing strategy you could be doing. […]

Ad Agency Wanky Slogans

I think this is pretty funny tongue in cheek stuff and wanted to share it with you. In a world where advertising agencies are constantly trying to out-do each other and talk in lingo and jargon that tries to make them sound super intelligent and hide the fact that most don’t actually know what they are talking about, a guy has set up a Tumblr blog with screenshots of wanky slogans and headlines he has found on ad agency websites.

See the screenshots below, and go to agencywank.tumblr.com to see more. […]

February 4th, 2013|general marketing|

How To Make Your Marketing Go Viral

I was asked this question about how to make your marketing go viral, and I have thought about this a fair bit over the last week. I think there are two aspects to viral marketing.

Find out what they are in the video. […]

January 28th, 2013|general marketing|

How To Get A QR Code And Track It With Google Analytics

QR Codes are a good way to track offline marketing campaigns, such as advertising in print media like magazines, newspapers or on posters and fliers.

Here is how you can track its effectiveness using a few tools and Google Analytics. […]

January 23rd, 2013|blog, general marketing|

Use QR Codes To Track Marketing Effectiveness

QR codes are going to become more prevalent as smartphone adoption increases and wireless internet speeds get faster.

Discover how you can use QR codes to track how effective your offline marketing has been. […]

January 22nd, 2013|general marketing|