The Art Of Experience
Experience is considered one of the keys to making good decisions in your life (and business). But how do you get experience? How do you make it work for you? Experience as a benefit [...]
Commitment
As a guy, there is a stereotype perception that guys don’t like commitment. Well, when it comes to requests (not relationships), I would far too easily commit to something before I’d even thought through whether I want to, should do, or can do it.
Call Tracking For New Zealand & Australia
You are probably spending money on advertising to acquire new customers, right? When the phone calls with an enquiry or sale, do you know where it has come from? Discover how call tracking works & whether it is right for your business.
How To Use Google Analytics Effectively – Become A Scientist
Before logging into your GA account, in order to use Google Analytics effectively you need to have a hypothesis to prove or disprove. Just like a scientist!
Remarketing Strategies For Your Business
Remarketing is a great way to get conversions for not a lot of money through online advertising. Learn what remarketing is and how you might implement it for great results.
How To Use AdWords Ad Extensions In Your Campaign
Adwords ad extensions make your ad more appealing to the searcher. See all the Ad Extension types, how to implement them, and which ones you should use.
How To Write AdWords Ads For Best Results
If your ads suck, so too will your results. Here is why the AdWords ads you write is so important, and what 3 key areas you should focus on.
Adding Negative Keywords To Your Account
When optimising your Google AdWords account, the goal is to make your account as efficient and effective as possible. You only want to be paying for visitors to your website who are looking for exactly [...]
Using Data Science To Make Good Business Decisions With Wared Seger
Wared Seger is the co-founder of Parrot Analytics. Using data science, Parrot Analytics is able to pull TV show content data from different sources, and predict country-specific demand for pre-release content. Find out how they [...]
Mobile Marketing With General Manager Of Snakk Media
In this podcast episode I talk with Andrew Jacobs, General Manager of NZX Listed Snakk Media. We discuss mobile marketing and the campaigns Snakk Media is implementing for their clients. If this episode doesn’t get [...]